Small Business Management - Career Studies Certificate

*Pending approval for Fall 2017 startup

Students will be exposed to the following: essentials of small business accounting; people-management skills necessary for hiring, motivating, and supervising employees; business planning and financial forecasting skills; fundamentals of obtaining small business start-up funding; laws and regulations associated with small business ownership; customer service techniques; and small business marketing techniques with a possible emphasis on internet marketing, including social networking and basic web design. When seeking to launch a business venture, the more expertise and skill one can obtain in a marketable profession (air conditioning, photography, web design, etc.), the odds of success increase. The CSC is primarily designed for individuals who have already obtained a skill that can be turned into a business venture.

Program Outcomes

Graduates of this program will be able to:

  1. Create a business plan that can be used to start and fund a small business start-up or expansion;
  2. Perform small business accounting tasks and understand the forms and documents associated with managing a small business accounting system;
  3. Demonstrate human relationship skills used to successfully interrelate with customers, associates, employees, and superiors in a business setting;
  4. Understand essential legal and regulatory requirements for small business;
  5. Recognize the features, advantages, and disadvantages of business ownership categories (e.g., proprietorship, partnership, corporation, etc.);
  6. Develop marketing strategies for successful products and services.

Program Information

Minimum credits: 20

Length: 1-2 semesters

Career opportunities:Earnings for small business owners will vary based on the type of business, location, and other factors.

The top five industries of high-growth firms in 2015 were: 1) IT Services, 2) Advertising Marketing, 3) Business Products Services, 4) Health, and 5) Software.(Source: Kauffman Foundation)

Since the recession of 2009-11, small businesses have accounted for67 of net new jobs.Source: US Small Business Association)

Division:Business, Engineering, Industrial Technologies

Contact:434.797.8440 or 434.797.8474

Course Sequence

Course Title Lecture Hours Lab Hours Hours in Class Credits
BUS 165 Small Business Management 3 0 3 3
ACC 220/ Accounting for Small Business OR        
ACC 111/Accounting 1 OR        
FIN 215 Finance 3 0 3 3
Selling OR        
MKT 216/Retailing OR        
MKT 228/Promotion OR        
MKT 281 Internet Marketing 3 0 3 3
ITE 115/Intro to Computer Applications OR        
ITD 115 Web Page Design Site Mgmt. 2-3 0-2 3-4 3
BUS 236/ Business Communication OR        
CST 100 Public Speaking 3 0 3 3
BUS 298/ Seminar Project OR        
BUS 297 Cooperative Education 1 3 0 3-15 3
BUS 199 Supervised Study 2 1 0 1 1
BUS 299 Supervised Study 3 1 0 1 1
Total 19-20 0-2 20-21 20

1 If a student participates in BUS 297, Cooperative Education, contact hours would equate to 15 hours of internship-style work per week for the duration of the semester

2 Create thorough business plan in BUS 165; participate in the Barkhouser Free Enterprise Center Small Business Idea Fair; work with mentors already in a similar business.

3 Enhance business plan initially developed in BUS 165; participate in business counseling with the Launch Place and/or the Longwood SBDC; visit with funding sources; and possibly launch business venture.

For more information consult the College Catalog