Venture Creation & Management “Build Your Business" – Technical Studies

Minimum credits: 69

Length: 4 semesters (2 years), if suggested full-time course sequence is followed

Career opportunities: Earnings for small business owners will vary based on the type of business, location, and other factors. The top five industries of high-growth firms in 2015 were: 1) IT Services, 2) Advertising & Marketing, 3) Business Products & Services, 4) Health, and 5) Software (Source: Kauffman Foundation). Since the recession of 2009-2011, small businesses have accounted for 67% of net new jobs (Source: US Small Business Administration).

Division: Arts, Sciences, & Business

Contact: 434.797.8402 or 434.797.8462

The Venture Creation degree program teaches students the skills to launch and manage their own viable small business venture. The program consists of a 20-credit core curriculum of financial, marketing, management, and IT courses and a customized menu of courses in specialty skill areas, such as Hospitality, Air Conditioning, Auto Body, Drafting, Welding, Cosmetology, Child Care, Digital Art & Design, Digital Photography, Website Design, etc. Additional electives may include courses to enhance the student's entrepreneurial skills, such as Buying, Retailing, Internet Marketing, Professional Selling, Supervision, Business Law, Web Design, etc. Students must select electives with approval of the program advisor to develop a true skill set associated with operating an independent business venture.

Program Outcomes

Graduates of this program will be able to:

  1. Perform a service or generate a product that can feasibly be marketed as the foundation of a business venture;
  2. Create a business plan that can be used to start & fund a small business start-up or expansion;
  3. Perform small business accounting tasks & understand the forms & documents associated with managing a small business accounting system;
  4. Demonstrate human relationship skills used to successfully interrelate with customers, associates, employees, & superiors in a business setting;
  5. Understand essential legal & regulatory requirements for small business;
  6. Recognize the features, advantages, & disadvantages of business ownership categories (e.g., proprietorship, partnership, corporation, etc.); and
  7. Develop marketing strategies for successful products and services.

Course Sequence

  Lecture Hours Lab Hours Hours in Class Credits
First Semester        
ITE 115 Intro to Computer Applications & Concepts 3 0 3 3
ENG 111 College Composition 3 0 3 3
HLT/PED Wellness Elective 0 4 4 2
SDV 100 College Success Skills 1 0 1 1
Electives: 3 - Approved skill or entrepreneurship electives (3 credits each) 9 0 9 9
Total 16 4 20 18
Second semester        
ACC 220 Accounting for Small Business or
ACC 111 ccounting I or
FIN 215 Financial Management
3 0 3 3
ECO 120 Survey of Economics (or approved social science) 3 0 3 3
PSY 126 Psychology for Business & Industry (or approved social science) 3 0 3 3
ITD 115 Web Page Design & Site Management 2 2 4 3
ENG 115 Technical Writing or
ENG 131 Technical Report Writing
3 0 3 3
Elective: 1 - Approved skill or entrepreneurship elective 3 0 3 3
Total 17 2 19 18
Third Semester        
BUS 165 Small Business Management 3 0 3 3
BUS 199 Supervised Study* 1 0 1 1
BIO 100 Basic Human Biology (or approved sub) 3 0 3 3
MKT 110 Principles of Selling or
MKT 216 Retail Organization & Mgmt. or
MKT 228 Promotion or
MKT 281 Principles of Internet Marketing
3 0 3 3
CST 100 Principles of Public Speaking or approved humanities elective) 3 0 3 3
Elective: 1-Approved skill or entrepreneurship elective 3 0 3 3
Total 16 0 16 16
Fourth Semester        
BUS 204 Project Management or
BUS 209 Continuous Quality Improvement
3 0 3 3
BUS 297 Cooperative Education** 3 0 3-15** 3
BUS 200 Principles of Management or
BUS 298 Seminar & Project
3 0 3 3
Electives: 2 - Approved skill or entrepreneurship electives (3 credits each) 6 0 6 6
BUS 299 Supervised Study* 2 0 2 2
Total 17 0 7-29* 17

*Supervised study courses will include one-on-one business counseling and assistance from professors and partner organizations such as the Launch Place and Longwood University Small Business Development Center.

**If a student participates in BUS 297, Cooperative Education, hours in class would equate to 15 hours of internship-style work per week for the duration of the semester.

For more information consult the College Catalog

Student Worksheet